Cooperative Competition Offers Smart Business Opportunities in Tough Economy

The challenges of today’s economy have touched every business in some form and companies are looking at new avenues of relief to cut costs, maximize organizational productivity, and eliminate inefficiencies. These hard times have cast a new light on the concept of cooperative competition and its importance within the industry.

Shaw Tracking exemplifies the notion of cooperative competition with the launch of the Shaw Alliance, a program designed to give carriers the opportunity to pool resources to best serve their clients. Shaw Alliance is open to Shaw Tracking customers, who meet both ethical and quality fleet standards, uniting trusted carriers in partnership to combine capacity and improve customer service.

• Carriers have the ability to view the available fleets of other members within the Alliance.
• As customers, members benefit from our in-cab tracking and communication technology, enabling real time tracking of trucks when loads are ‘brokered’ among participating carriers.
• Comprised of cargo vans, straight trucks, and a combination of semis including flatbed, refrigerated, dry van, expedited and specialized equipment, Shaw Alliance members constitute over 2,900 units, making it one of the largest diversified fleets in North America.

The Alliance places its members in a position of strength in our current economy, encouraging carriers to work together to meet customer demands and utilize resources to their fullest. With over 1, 000 loads posted to date and the ability to search for available loads and fleets by location, carriers can pick-up loads for customers they would not normally have acquired, or transport available loads from non-core geographical areas back into core areas of business.

Ultimately, it enables carriers to pick up loads where trucks would otherwise return empty and provide enhanced customer service, allowing greater savings on repositioning costs and increased profits from transportation of additional loads. Even with just 1 – 2 extra loads per month, the Shaw Alliance provides ample opportunity to optimize your bottom line and prove a powerful ROI.

For more information on Shaw Alliance, please call 1-800-478-9511. We look forward to working with you in the future.

Best Regards,
Mike Ham
Vice President, Business Services